OUR STORY

We are a creative team of multidisciplinary professionals who share their passion for motion design, projection mapping, animation, interactive design and technical innovation. Our work brings ordinary objects and spaces to life and creates extraordinary immersive experiences.

Mr.Beam studio is founded in 2009. Back then, the world of multimedia design used to look a lot different. While the field was conditioned to a standard model of a rectangular canvas, we felt the necessity to break out of those boundaries and create dynamic special experiences instead. We differentiated ourselves from other studios by exploring the possibilities of video mapping and integrating other art forms into our projects, such as theatre and music.

 

 

Our work transforms spaces into unique immersive experiences.
Inspiring each other in outside-of-the-box thinking, allows us to create unique content and deliver extraordinary experiences. The Mr.Beam team is armed with talented animators, graphic designers, 3D-designers, music composers, interactive designers, technical experts and art directors who all share the passion for storytelling and multimedia worlds. Always inspired by the (hi)story of the site, we create a site-specific unique momentum, that takes the audience on a journey to a magical world of video mapping and multimedia design.

 

 

Mr.Beam transforms stories
into experiences through art and technology.

 
 
 
 

CONCEPT DEVELOPMENT

Every project starts right at the drawing table. During inspirational brainstorm sessions, we collect visions and ideas in search of deepening to the story. At the same time we look for the technological potentials of a project and learn its uniqueness and possibilities both creatively and from a technical production point of few.

We prefer a collaborative approach with our clients and curators to obtain the best foundation for all disciplines to work on. Based on the creative and technical sessions, a conceptual presentation is organised to fully convey the project’s ambition and milestones. From here on out, the multi disciplinary team starts simultaneous processes to create both the visual story, as well as the technical production.

Mr.Beam is an all-round team of creative and technical professionals that makes every project unique; graphic designers, 3D-Designers, Animators, Technical Directors, Music Composers, Interactive designers, Art Directors and a Production Managers work closely to maintain the best outcome of the process. Within this first phase, the Project Manager establishes the approach to the project and puts together the dream team.

 
 

Storyboard for Room projection by Mr.Beam | Bose CES Las Vegas

DESIGN

We collaborate closely with our client or curators to fine tune the process and create a ‘production ready’ product. Artistry and technology move hand in hand.

Once the concept is approved, it’s time to design everything. The creative team starts out with extracting key moments of the story and designs small sequences of storyboards that in total shape the entire arch for the show. At the same time, the technical team develops a more precise design of all the technical and productional aspects that come in to place on location.

Setups are designed, lenses are calculated and pixels are measured, while at the same time the visual story is being created. To get the right visual and sound direction, we handpick colour palettes, mood boards and musical references in order to judge the overall aesthetics of the project. This essential process helps everyone to gain a confident overview of the project.

 

 
 

PRODUCTION

The production phase is where all the specialized disciplines start to bloom and collaborate on every aspect. This is where designs come to life and we see our story develop by the hour. Our team uses their expertise to carefully characterize every aspect of the project.

Wether it’s creating artwork, 2D or 3D animation, motion graphics, music composition, interactive programming or voice recording. Each add their parts bit by bit in the bigger choreography. Clear and professional management from the Art Director makes sure the vision and story are told in the most inspiring and creative way.

 

Graphic designs become dynamic animated sequences as the production phase moves forward. High resolution renders and simulations are discussed during regular check-ins with the client or curator. This efficient workflow ensures that the process is adjusted in necessary and keeps the best results on the horizon.

As the creative team progresses, the technical team takes its roll in ensuring schematic designing, scheduling, purchases and transport of various aspects of the production. This allows a smooth transition from the production process into the integrating everything on location.

Visual Design for projection mapping show WWII

Visual Designs for Airborne by Night projection mapping event

Animated Miffy characters

Miffy projection by Mr.Beam | Centraal Museum Utrecht

Animated Miffy characters

Miffy projection by Mr.Beam | Centraal Museum Utrecht

 
 

 

INTEGRATION

It’s time to bring content and tech together and to create the experience on location. Mr.Beam designs turnkey productions, making sure everything is in the right place, at the right moment.

Which means that not only the content and technical production happen with care, but the team also collaborates closely until last and most crucial part. Getting the right hardware in place and creative the right content is one thing, but it’s the communication and careful alignment of the two that make the difference. This is why our technical and creative team are still operational during the Integration phase.

Carefully and with great passion, the team installs hardware, does projection mapping and programs the show. At the same time, the content is colour corrected and fine tuned on location, giving the best possible end result that pleases the eye. It is these additional final touches that matter and differentiate an old school AV production from a true experience.

 

projection mapping grid

Roode Steen in Hoorn, tijdens de opening van het Twee Graden Project: een video projectie show van Mr.Beam

Kensington Ziggo Dome Amsterdam 2017 Mr.Beam studio

 
 

OPERATION

Show time! While the audience is immersed with a once-in-a-lifetime experience, our work continues behind the screens, in order to maintain a high-quality performance.

Our in-house experts are present on site for technical and artistic support and monitoring of the show.

In addition to the on-site professionals, we offer custom operation manuals with a technical support helpdesk for our modular interactive installations, ensuring our clients have the most convenient user experience. Our team of multidisciplinary experts work together from start to end and make sure every Mr.Beam project is a magical experience.

 
Technical setup during the Prince Clause Awards provided by Mr.Beam productions

Technical Productions at the Prince Clause Awards, Amsterdam

 
 
 

Our Clients

 
 
 

Curious about our projects?
Contact us for more information.