LOEWE Barcelona
Projection Showcase 


Showcasing the variety of LOEWE bag models on just one bag through projection mapping. Galería Loewe takes the visitor on a journey. The experience allows the visitor to discover the story behind the Loewe brand. The story begins with a simple message – one bag, many possibilities. Loewe developed an exclusive napa white version of the iconic Amazona handbag for us to project on. As a result, we created an impact moment that sets the stage for engagement.