Technical setup


Crazy about chocolate, serious about people“, that’s the slogan of Hollands’ #1 chocolate brand: Tony’s Chocolonely.

The company’s mission is producing and selling according to the fair trade practices, opposing slavery and child labour. By partnering up with companies from Ghana and Ivory Coast and buying cocoa beans directly from the farmers, Tony’s Chocolonely fight exploitation and slavery. Except for having an admirable ideology, Tony’s is offering a rich variety of different flavours, such as: Milk chocolate, Milk caramel sea salt, Extra Dark chocolate, Milk hazelnut, White Raspberry Popping Candy, Dark milk pretzel toffee and more.

To introduce their mission to Sweden, Tony’s Chocolonely opened Stockholm’s first ever Free Chocolate Experience.
The pop-up store was open from
18th to 21st September.


Projection Mapping Tony's Chocolonely


After a successful pop-up store in Soho, London, we were asked to create a multimedia experience, this time in Stockholm, Sweden. Using projection mapping techniques, we transformed an empty space into a fun and educational installation, telling the story of the company’s great mission.

Our technical team flew over to Stockholm to manage and install the whole project. A giant chocolate bar served as our canvas, and a film screen for the audience. Our audio visual design and hardware gave the audience an experience and helped raise awareness for a 100% slave-free chocolate.

Projection mapping pop up store Tony's Chocolonely

Projection mapping pop up store Tony's Chocolonely