Content creation
Audiovisual Design
Mr.Beam Production
Heineken Experience Amsterdam


Integrated Systems Europe is world’s largest exhibition for AV and systems integration. It’s the place where commerce and people unite to collaborate, learn and do business. During ISE 2019 Canon hosted a VIP dinner in the Heineken Experience, Amsterdam.

The Heineken Experience Amsterdam is a historic brewery and corporate meeting centre for the internationally renowned pilsner, Heineken. The brewery opened in 1991,  to the public as tour and visitor centre, known as the “Heineken Treat and Information Centre”.  The attraction grew to become one of Amsterdam’s most popular tourist attractions and by 2001 the visitor centre changed its name to “Heineken Experience”.

We were asked to design and produce the visual settings for this special VIP dinner during ISE 2019. Mr.Beam Productions used 9 WUX XEED laser projectors into 1 ceiling to create hypnotising digital landscapes. The visitors were surprised with a unique immersive surrounding during dinner.


Projection mapping on roof by MrBeam studio