PROJECTION MAPPING AT FOAM, AMSTERDAM
Mr. Beam provided the reopening of the Photography Museum in Amsterdam (FOAM) on their 10th anniversary with a grand openings show.
The main concept behind it was initially inspired by the work of the four guest curators Jefferson Hack, Lauren Cornell, Erik Kessels and Alison Nordstrom.
Using the facade of FOAM, we immersed the audience in a projection mapping experience and created an unforgettable opening event for the photography museum.