HP

Agency
BBDO NY
Projections
Mr.Beam
Animations
Mickey Did It
Music & Sound
Roel Slootman
Hardware
BeamSystems
 

75TH ANNIVERSARY, LAS VEGAS

For HP’s 75th anniversary we created a movie that uses the possibilities of video mapping to take the audience through the ‘HP universe’. The universe was built with grey set pieces on which we projected the story of 75 years of innovations started by HP. A camera dolly was used to turn it into a movie that consists of one continuous shot.

Projection mapping for HP

 

CREATIVE PROCESS

Digital storyboard for HP created by Mr.Beam

Projection mapping for HP

 

BEHIND THE SCENES

 

MrBeam - HP