CHARACTER DEVELOPMENT

It all starts with a blank sheet of paper or tablet screen. Working with cues from the story team and notes from the director, the artist helps to capture the right look to support the emotional essence of the character, and define who that character is. Dedicated character studies, finetuning every quality until the right design is accomplished.

Once the required look is achieved, it’s time to really bring the characters to life. During various audition rounds, we selected voice actors who fit the personality of our characters best. Next step is movement.  Our talented animators bring the characters to life, using the principles of animation such as timing, squash and stretch, anticipation,  clear staging, , and secondary action to give our characters an identity. From subtle movements, to emotional moments and drama, our animators use their knowledge of anatomy, appeal, and understanding of acting to create appealing and emotionally-driven characters with believable personalities.