LA FÊTE DES LUMIÈRES LYON

Initiated by
La Fête des Lumières Lyon
Commissioned by
Bandai Namco Entertainment Europe
Projections & Animations
Mr.Beam
Music Composition
Roel Slootman
Sound Design
Aline Bruijns
Technical Partner
Nexxt Technology
 

INSERT COIN

‘Insert Coin’ pays tribute to some of the most iconic childhood videogame titles like PacMan, Galaga and Tekken. An exciting projection mapping story that revolves around Amy, Ike and their dog Chippy, who discover the universe of Bandai Namco through a magical arcade in the basement.

This unique collaboration between Bandai Namco Entertainment Europe and Mr.Beam was made possible by Fête des Lumières Lyon and exhibited on the facade of La Poste.

Over 1.000.000 visitors watched ‘Insert Coin’ in 2017.

La Fête des Lumières Lyon | Insert coin by Mr.Beam

 

Watch the full show here

 

CREATIVE PROCESS

La Fête des Lumières Lyon | Insert coin by Mr.Beam

La Fête des Lumières Lyon | Insert coin by Mr.Beam

 

CHARACTER DEVELOPMENT

It all starts with a blank sheet of paper or tablet screen. Working with cues from the story team and notes from the director, the artist helps to capture the right look to support the emotional essence of the character, and define who that character is. Dedicated character studies, finetuning every quality until the right design is accomplished.

Once the required look is achieved, it’s time to really bring the characters to life. During various audition rounds, we selected voice actors who fit the personality of our characters best. Next step is movement.  Our talented animators bring the characters to life, using the principles of animation such as timing, squash and stretch, anticipation,  clear staging, , and secondary action to give our characters an identity. From subtle movements, to emotional moments and drama, our animators use their knowledge of anatomy, appeal, and understanding of acting to create appealing and emotionally-driven characters with believable personalities.

 

MOTION STUDIES

Our talented animators transform graphic designs into dynamic animated sequences.
Sometimes this means studying movement as a part of the process.  

 

La Fête des Lumières Lyon | Insert coin by Mr.Beam

Thumbnail for La Fête des Lumières Lyon

 

PROJECTION MAPPING

MR.BEAM IS AN EXPERT IN TURN-KEY PROJECT DELIVERY
From content creation to technical production – we always provide on-site specialists to integrate and supervise our designs in the most professional way possible.

La Fête des Lumières Lyon | Insert coin by Mr.Beam

La Fête des Lumières Lyon | Insert coin by Mr.Beam