The Prince Claus Fund was established in 1996, in honour of Prince Claus of the Netherlands. The fund received annual subsidy from the Dutch Ministry of Foreign Affairs, and was able to present the international Prince Claus Award in 1997. This award honours individuals and organisations that positively contribute to the culture and their society with exceptional work. Nominees of the award are mostly located in countries facing difficulties in cultural expressions, such as Africa, Asia, Latin America, and the Caribbean.

The jury nominates those who show the most development in the fields of culture; science, art, media and education. Their contribution may be in a single discipline, or a combination of various forms of expression. No matter what form, their work inspires and enlightens, it connects people, it stimulates new ways of thinking, tells stories that are outside the norm, and makes a difference in people’s lives. The Principal Award of € 100,000 is presented every year during a ceremony at the Royal Palace in Amsterdam. The additional awards of € 25,000 are presented in the Dutch embassies in the countries of the recipients.



We at Mr.Beam always aim to deliver the best production possible, whether it’s a private project or a big organisation such as the Prince Claus Award Ceremony.
After visiting the location, we establish the what serves your project best. Every project is treated with the right attention to detail; we advise, install and maintain the best technical support.

Our installation made it possible to provide the 2 hour Award Ceremony of the best technical support, to create maximum audience engagement.


Technical production for the Prins Clause awards ceremony


Prince Claus of the Netherlands, Jonkheer van Amsberg (6 September 1926 – 6 October 2002), was the husband of Queen Beatrix, and the Prince of the Netherlands until his death from Parkinson’s disease and heart failure in 2002.  He was known for his sometimes unconventional way of thinking.

Claus was strongly motivated to contribute to the development of Third World countries. An example of his attitude toward positive contributing to the world, was the “Declaration of the Tie”.  In 1998, after presenting the annual Prince Claus Awards to three African fashion designers, Claus told workers of all nations to unite and cast away the new shackles they have voluntarily cast upon themselves, and encouraged the audience to step into the open-collar paradise. He then removed his tie and threw it on the floor.



The Royal Palace of Amsterdam in Amsterdam is located on the west side of the infamous Dam Square in the centre of Amsterdam. It is one of three palaces in the Netherlands which are at the disposal of the monarch by Act of Parliament. Opposite of the Royal Palace is the War Memorial and the Nieuwe Kerk ( New Church ).

The palace was built during the Dutch Golden Age as the city hall. The building became the royal palace of King Louis Napoleon and later of the Dutch Royal House.