TONY CHOCOLONELY

Client
Tony Chocolonely
Audiovisual Design
Mr.Beam Production
Content Creation
Mr.Beam
Audio
Roel Slootman
Location
London
 

TONY’S CHOCOLONELY UK LAUNCH

Tony Chocolonely is Hollands #1 chocolate brand with a noble mission: making the chocolate industry 100% slave free. The company gives detailed insights on the truth about the cocoa industry, raising awareness on modern slavery and child labor. There are 2.3 million children working on the 2.5 million cocoa farms in Ghana and Ivory Coast. About 90% of these children (that’s more than 2 million children) work under illegal and (often) very dangerous conditions. Tony Chocolonely works towards a long term solution for this problem.

RAISING AWARENESS
Hollands #1 chocolate brand Tony Chocolonely launched their product in the UK, creating awareness about their mission to make 100% slave free chocolate the norm across the cocoa industry. Tony initiated a FREE chocolate experience in Soho educating the visitors with the truth behind the cocoa industry. Mr.Beam was more than happy to helpt tell the story and contribute in resolving a social issue in the world.

PROJECTION MAPPING
Supporting the beautiful ideology behind Tony Chocolonely, we visualised their mission to tell the story and get the message across to the audience in the UK. Using projection mapping on a giant custom made chocolate bar, the visitor was surprised with a visual and educational experience.

 

 

CREATIVE PROCESS & TECHNICAL PRODUCTION

An empty white space and a giant chocolate bar-shaped form created the canvas for our projection and technical setup. Both our creative director and technical director flew to the UK for this project, making sure everything was installed and calibrated in the best way.

 

 

PROJECTION

Now it’s time to see the designs come to life and fill the space.
We loved to contribute to Tony’s important and beautiful message with the one thing we do best: tell stories. Using mapping techniques we created an immersive experience, involving the audience within a visual story, making sure they have an (educational) experience to remember.