TONY’S CHOCOLONELY UK LAUNCH
Tony’s Chocolonely is Hollands #1 chocolate brand with a noble mission: making the chocolate industry 100% slave free. The company gives detailed insights on the truth about the cocoa industry, raising awareness on modern slavery and child labor. There are 2.3 million children working on the 2.5 million cocoa farms in Ghana and Ivory Coast. About 90% of these children (that’s more than 2 million children) work under illegal and (often) very dangerous conditions. Tony Chocolonely works towards a long term solution for this problem.
RAISING AWARENESS
Hollands #1 chocolate brand Tony’s Chocolonely launched their product in the UK, creating awareness about their mission to make 100% slave free chocolate the norm across the cocoa industry. Tony’s initiated a FREE chocolate experience in Soho educating the visitors with the truth behind the cocoa industry. Mr.Beam was more than happy to helpt tell the story and contribute in resolving a social issue in the world.
PROJECTION MAPPING
Supporting the beautiful ideology behind Tony’s Chocolonely, we visualised their mission to tell the story and get the message across to the audience in the UK. Using projection mapping on a giant custom made chocolate bar, the visitor was surprised with a visual and educational experience.
