Van Gogh Museum
Creative Partner
Deborah van Dam
Technical Partner
Projection & Composition

van Gogh Museum Amsterdam


We were asked to tell the story about the life and work of some of the most famous Dutch painters based in Paris. What brought them to the city of love and light, and what was their influence on the modern art?

Artist like Claude Monet and Pablo Picasso influenced the work of Dutch artists, but the Dutch left their mark on French art too. For instance, Jongkind taught Monet, Boudin and Sisley how to capture light on the canvas. The knowledge and inspiration gained in Paris, was later brought back to the Netherlands by the Dutch painters. Breitner brought French impressionism back home, prompting Isaac Israels to paint ballerinas and nudes. These were subjects that had previously been quite unusual among Dutch artists.

The exhibition The Dutch in Paris is the first large-scale exhibition to illustrate this thrilling artistic interaction, and we were more than honoured to be able to use contemporary multimedia techniques and animation designs to tell the story in anno 2017.


van Gogh Museum Amsterdam




Paris! The City of Light has been an inspiration for centuries. The Dutch in Paris exhibition at the Van Gogh Museum in Amsterdam, shows Paris through the eyes and hearts of eight Dutch artists : Van Spaendonck, Jongkind, Van Gogh, Van Dongen, Mondrian.

Mr.Beam studio was asked to create a collage-like mapping installation to visualise the story of the famous artists.



The Van Gogh Museum is a renowned museum in Amsterdam, dedicated to the Dutch painter Vincent van Gogh. It is located at the Museum Square in Amsterdam-South, close to the Stedelijk Museum, the Rijksmuseum, and the Concertgebouw. Even the building is special: it is designed by Gerrit Rietveld and Kisho Kurokawa, both famous architects.  The museum’s collection is the largest collection of Van Gogh’s paintings and drawings in the world. In 2017, the museum had 2.3 million visitors, and was the most visited museum in the Netherlands and the 23rd most visited art museum in the world.




Vincent Willem van Gogh was a Dutch Post-Impressionist painter, who lived from 30 March 1853 to 29 July 1890. He was one of the most influential figures in the history of Western art. His characteristic paintings are known for the bold bright colours, dramatic and expressive brushwork. Most of his work include landscapes, still lifes, portraits and self-portraits. In just over a decade he created about 2,100 artworks, including around 860 oil paintings, most of them in the last two years of his life. Even though he was not commercially successful during his time, after his death his work was recognized worldwide and became of great influence for the modern art.

Van Gogh started drawing as a child and was serious, quiet and thoughtful. Later in his life he worked as an art dealer, often travelling, but became depressed after he was transferred to London. The artist was known for his psychotic episodes, delusions and neglecting his physical health. His younger brother Theo supported him financially, and the two kept up a long correspondence by letter.  Despite his mental illness, Van Gogh moved to Paris to live, work and eventually die. He remains remembered as an important but tragic painter and therefore it’s only fair for him to play an prominent part within the exhibition The Dutch in Paris.